Meet the Designer behind the pieces
Hello! Allow me to introduce myself, my name is Bella. Having grown up on the multicultural and vibrant island of Bali, I have decided to embark on a journey to create unique batik corsets. As a Designer that is half Balinese and half British, I found it important to incorporate representations of synergies within my designs, combining the past with the present, the local and the international. My culture and my passion for fashion have always been an important aspect that makes up my identity. I hope you enjoy it.
" As a Designer that is half Balinese and half British, I found it important to incorporate representations of synergies within my designs, combining the past with the present, the local and the international."
What is Project Bija ?
Project Bija began as a passion project for Bella, inspired by the intricate patterns and traditional techniques to creat "Batik" textiles. She sought out a way in which women could incorporate cultural fabrics into their everyday life. After the release of the first corset, interest grew rapidly, from local markets to international ones. A simple Instagram story became the catalyst for expansion.
The reason why it’s called “Project Bija” (nicknamed Bija) is because it has remarkably created a community of fashion and culture aficionados, whose inputs make up the integral workings and identity of the brand. It refers to the idea that a “project” is one that is never ending but continuously evolving. As previously mentioned, Bija first began working with Batik fabrics and has since moved on to their next collection which is based around Balinese textiles. The reason is as it is where Bella was born, giving life to a brand where the designer had been given life herself.
Bija is a journey that is never-ending, its designs link the many roads of culture and time, symbolizing the seed of life. The name “bija”, pronounced “bee-juh”, is a multifaceted name, referring back to the designer (Bella) and the rice placed on one’s forehead and chest after Sembahyang (Hindu prayers), helping its wearer achieve clarity.
